The Core Team
Iterative Search is a UX focused company that designs products for the way users work instead of forcing users to adapt to the way technology works. We focus on the users and their needs, first, and then design products to fit those needs.

John Ireland
Business Manager
Experienced Executive, MIT, MBA, successful growth-minded entrepreneur with over 20 years in building businesses. Held positions as CEO, CFO, COO and head of business development. Experienced in application development including SaaS, mobile apps and proprietary value add applications.

Larry Marine
CXO
Chief Experience Officer with 35 years of experience, expert UX and behavioral research. Designer of several top-performing websites including ProFlowers, FedEx Office, and Vanguard. His designs have influenced the modern standards of the user experience industry. Author of the well-reviewed UX research book, Disruptive Research.
Our Mission
To develop a better way to manage complex research projects by providing users easier ways to flag, highlight, and annotate their search process.
Our Vision
To reduce the frustration in the managing, saving and sharing of search knowledge.

